The brand is the product of a decade long dream, a love letter as such.

I have always adored fashion immensely, knowing deep down nothing would make me happier than to one day own her very own fashion brand.

With Dear Decades, the aim is to create everlasting clothes, elevated basics to last the decade and beyond. But most importantly, to empower women through textiles. Building confidence in what we wear is only a part of the journey.